Clients' expectation toward Independent pharmacy marketing services
Pharmacy services have been gradually developing a lot. Beyond simple medication, these services are becoming more patient-centered service now. Pharmacists work in synchronization with other healthcare professionals to realize the best clinical outcome and to perk up patients' quality of life. The pharmacist is also anticipated to have a suitable caring approach and to apply his knowledge and skill for the improvement of patients' welfare. Patient-client contentment is the degree of optimistic feeling that patients-clients experience having made use of a particular service. It also specifies the gap between quality of service anticipation and the real experience of the service made available from the patients' viewpoint. Patient satisfaction has turned out to be an essential component of the quality of health-care services. It is an established fact that satisfaction influences loyalty and medical awareness. All these parts involve Independent pharmacy marketing , so